TwinCities3D.com

Real Estate Simplified

Every so often there is a leap forward in technology that revolutionizes the real estate industry.  It is almost impossible to imagine that roughly 15 years ago new listings showed up to a real estate office in a book (yes, a printed book) delivered every couple of weeks.  There was one black & white exterior photo with some creative writing and that is how buyers decided which homes they wanted to view.  The computer age ushered in an era where buyers were able to see a handful of poor quality photos usually taken by the Realtor, developed at the local drug store, and then scanned into the computer.  The digital camera ushered in an age where buyers could see more than a couple of bad pictures of a home.  While the quality of these digital photos have improved, they have also became too "Photoshopped" and do not really convey the true feel of the home.

The internet has given the home buyer more control than ever in the home buying process.  3D photography will now revolutionize how buyers view homes for sale.  They will be able to see a realistic tour that allows them to "walk-thru" the home prior to seeing it in person.   This 3D tour shows rooms at various angles and captures the various lighting.  They will not only see how a home is laid out, but they will be able to get a sense of how a home lives.  For the first time, potential buyers can really immerse themselves in a home prior to stepping foot in it.

A new feature that lets homebuyers tour homes for sale online by viewing a high-resolution view from any angle inside the home. This immersive experience, powered by 3D technology from Matterport,
helps homebuyers better decide which homes to tour in person.
— excerpt from Business Wire

How it Works

 The Matterport technology is solely owned by the Matterport company and is only available by using one of their cameras.  The camera takes 360 degree panoramic scans using 2D & 3D photography while using infrared sensors.  Each scan will take about one minute to perform.  The typical home will need 50-100 scans with larger homes using up to 200 scans.  Once all of the scans are completed, they are uploaded to the Matterport server where they are processed into the 3D model and tour.  Typically within a day, the 3D tour, dollhouse view, and floorpan layout are ready to share.

The secret in how this works is a combination of art and science.  While the camera is fairly simple to operate, there is an art form to using it.  The photographer is "shooting in the blind" because  they are not able to see what the camera is viewing.  Instead, they are only able to see an overhead layout of what the camera is picking up with its sensors.  This allows the photographer to make sure all areas of those have been captured, but it does not show the first person view point.  It isn't until the 3D model comes back from processing that anyone is able to truly see what was captured by the camera.

Curious how the camera works?  Watch this short video from TechCrunch to see it in use.

Who is it for?

Typically, Realtors are paid a commission on the sale price of a home.  The Realtor will typically pay for all of the marketing on a home.  Expensive, new and innovative marketing is usually reserved for the more expensive homes, but why?.  Decisions need to be made based on smart business practices, but I do not think a less expensive home should have to sacrifice in marketing because it is not as cost effective for the Realtor.   Every commission is negotiable, so make sure you are getting what you pay for.  Shop around to see how each Realtor plans on investing the commission you are paying them in marketing your home. 

I knew this camera was going to be the next step forward in real estate, but even I have had many small unexpected success stories.   

  • The ability for one of my buyers to show their new home to family in Alaska.
  • A prospective buyer was able to view the home her husband was interested in while on a 2 week business trip on the east coast.
  • A buyer that was hospitalized for an extended time period was able to virtually walk-thru the home they were about to put an offer on.

SELLERS

Selling a home can be a very stressful and time consuming event.  Having to keep the home perfectly clean for short notice showing, juggling your schedule around to vacate your home for showings, and having strangers wander through your home is very emotional.  It becomes deflating if the feed back comes back with "buyers didn't like the layout".  Why waste your valuable time showing the home to someone that has no interest in your home?  Showcase your home to potential buyers in advance so they can see how the house is laid out, how the rooms flow, and where all of those nooks and crannies are that aren't captured in 18 still photographs on the MLS.  

BUYERS

Today, buyers have more information at their finger tips than ever before.  They expect true quality photos and a clear description of a home.  They do not want to waste their time viewing homes that have hidden the negatives, and over promised on the positives.  They are viewing a home because they have seen something that makes them think it is the right home for them.  Let them walk through the home online, they will know exactly what to expect when they see it in person.  The 3D rendering and walking tour are the most realistic way to view a home the real estate industry has ever seen.  

Cost

All of my listings will receive a complimentary 3D tour of their property.  This is part of my marketing strategy and included in my costs of business.  If a Realtor were to hire a third party to do a 3D rendering the cost is between $300-1000 per home.  The investment I have made in this technology makes it cost effective for each and every listing to show their home in 3D.  This allows me to allocate my commission into other areas of marketing your home while keeping my commission very competitive.  Every home deserves the same quality and effort in marketing to help it get that SOLD sign put up.

Bryan Bedessem - Realtor with Edina Realty